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You probably think your garbage is worthless and even see it as something dirty.
By the way... Does the name trash sound pejorative to you?
By the end of this case you will change this view and understand that, in fact, your garbage can be considered a valuable raw material not only for the environment but for your pocket! I know you must have been anxious, but first let's contextualize the problem.
Problem
Garbage disposal
Recycling in Brazil reaches only 2.1% of everything collected. This directly impacts climate change.
Inadequate disposal of waste directly harms the health of almost 78 million Brazilians, and generates an environmental cost and for the health system of approximately US$ 1 billion per year.
Research
Understanding the problem
We conducted a survey with 64 people to understand their recycling habits.
Everyone said they care about the environment.
However, 70% dispose of them incorrectly.
77% say they have difficulty identifying collection points and claim not to have access to information.
Still in the research, when we placed collection points in a residential condominium, only 25% of the waste generated was properly disposed of.
And we realize that what people say is not what they actually do.
People just don't feel responsible for their own garbage.
Solution
And it is seeking to mitigate this problem and improve the future of the planet that Smart Exchange was born, a circulartech that manages post-consumer waste and guarantees benefits for you to dispose your garbage correctly.
Have you ever thought about earning cashbacks by separating your recyclable material?
This could be your reality tomorrow!
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Because our mission is to engage people to correctly dispose of their post-consumer waste and thus increase its life cycle.
Our vision is to be the benchmark for a company that has changed people's relationship with waste. Or should we already call it raw material?
The viability of our circulartech is based on the fact that manufacturers, in accordance with the National Solid Waste Policy, are responsible for correctly collecting and disposing of 22% of all material they generate for consumption. And, according to the Ministry of the Environment, this responsibility will only grow.
And now you must be wondering, but how will all this happen?
We, in partnership with BIN-E, smart trash can, will install it in high-traffic areas, facilitating people's access. The recycle bin identifies the amount of material you have discarded and that's it! You earn your proportional cashback to exchange at any accredited store!
And how is our circulartech remunerated?
When the individual disposes correctly, we at intelligent exchange accumulate recycling credits. These credits will be traded to manufacturers who need to meet their targets under the legislation.